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Multidisciplinary designer

The Condition of Air

Concept development and Material research 

The ‘Condition of Air’ is an ongoing research aiming to unfold the inherent possibilities that inner tubes conceal besides their original function.

In questioning the short lifespan of products she reconsiders their role: rethinking them instead of producing more.

By rethinking the future of the inner tube through the concept of evolution and rebirth, Michela aims to challenge the common perception, maturing a close connection between disposability and reinvention.

By binding, restraining or cutting, the tubes are reinvented creating an archive of inspiring possibilities.

Exhibited at DAE Graduation show G18

during DutchDesignWeek, Eindhoven


Creative & Art direction, photography and editing: Michela Segato