Concept development and materialisation
The increasing digitisation of our modern lifestyle facilitates the recording and collection of our internet actions.
The invisible market of information, in which data mining occur, is the scene of a dishonest exploitation that created an evident conflict of interest.
How come do we agree to such an intrusive system?
‘My Data’ is an installation designed to confront the visitors with their position towards the collection and extraction of personal information.
Through questioning the condition given by the service providers, Michela design a mutual agreement that transparently clarifies the conditions in which personal data should be treated, with a clear interest on safeguarding our digital rights.