The Condition of Air
Concept development and Shape & Material research
The ‘Condition of Air’ is an ongoing research aiming to unfold the inherent possibilities that inner tubes conceal besides their original function.
In questioning the short lifespan of products she reconsiders their role: rethinking them instead of producing more.
By rethinking the future of the inner tube through the concept of evolution and rebirth, Michela aims to challenge the common perception, maturing a close connection between disposability and reinvention.
By binding, restraining or cutting, the tubes are reinvented creating an archive of inspiring possibilities.
Exhibited at Object Rotterdam 2019
Hats photographs: Pierre Castignola
Photographs: Femke Rijerman
Set Design, styling, direction, editing and
pictures: Michela Segato