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Multidisciplinary designer

The Condition of Air

Concept development and Shape & Material research 

The ‘Condition of Air’ is an ongoing research aiming to unfold the inherent possibilities that inner tubes conceal besides their original function.

In questioning the short lifespan of products she reconsiders their role: rethinking them instead of producing more.

By rethinking the future of the inner tube through the concept of evolution and rebirth, Michela aims to challenge the common perception, maturing a close connection between disposability and reinvention.

By binding, restraining or cutting, the tubes are reinvented creating an archive of inspiring possibilities.

Exhibited at Object Rotterdam 2019 

Hats photographs: Pierre Castignola

Photographs: Femke Rijerman

Set Design, styling, direction, editing and

 pictures: Michela Segato