The Grey Area of Romance
Concept development, photography and graphic design
The way humans interact has transformed because of social media. One of the driving forces of this new age of human interaction are online dating apps.
Meeting someone has never been easier; the fast connectivity and the infinite options we
have at our fingertips help create a paradox
of choice that facilitates an ambivalent feeling that lies between satisfaction, and frustration.
Dating apps are designed to promote consumption, transforming the process
of meeting an individual, in a market of people where we advertise and promote ourselves, to ultimately become our own brand.
Intimacy has been transformed into a game of catching and releasing and the idea of being consumed by love has morphed into to the notion of love consumption.
The Grey Area of Romance is the visualisation
of a research on the new rules of interaction
and communication that are emerging from
the internet culture.