The grey area of Romance
Concept & Art direction
The way humans interact has transformed because of social media. One of the driving forces of this new age of human interaction are online dating apps.
Meeting someone has never been easier; the fast connectivity and the infinite options we have at our fingertips help create a paradox of choice that facilitates an ambivalent feeling that lies between satisfaction, and frustration.
Dating apps are designed to promote consumption, transforming the process of meeting an individual, in a market of people where we advertise and promote ourselves, to ultimately become our own brand.
Intimacy has been transformed into a game of catching and releasing and the idea of being consumed by love has morphed into to the notion of love consumption.
The Grey Area of Romance is the visualisation of a research on the new rules of interaction and communication that are emerging from the internet culture.